About Us
For over three decades, Natural Care® has been a leading international company in the health and beauty care industry, dedicated to harnessing the unique and potent minerals of the Dead Sea. Our journey, which began in 1994 under our parent company, LESEL International, is built on a foundation of quality, expertise, and a genuine partnership with nature.
Established in 1994 as one of the leading companies in the Dead Sea Beauty Products Business . From our inception, we made a pivotal decision: to only develop products that meet the most stringent international requirements.
We are managed as a unified team, bringing together a wide variety of competencies, technical expertise, and capabilities. This allows us to effectively reach our common vision: delivering high-quality beauty products to a global market . We are rapidly expanding our presence worldwide and are continuously searching for true partnerships with people who share our vision and objectives .
Being located in the region of the Dead Sea provides Natural Care® with an unparalleled advantage. The Dead Sea is one of the most unique environments on earth, known for its therapeutic warm, salty water, which is four times saltier than any other sea .
It contains a wealth of 35 natural minerals, 12 of which are not found anywhere else in the world . Its rich natural deposits of potash, bromine, magnesium chloride, and other minerals have attracted visitors throughout history to experience their healing power. We are proud to use this precious natural resource as the base of our entire product line.